Influence Value - Creator Assessment & Valuation

Pre-Campaign Assessment & Economics

Campaign Objective

Select the strategic priority for this evaluation.

Poker / Core

Brand Awareness / Sport

Lifestyle / Experiential

Guida alla valutazione: Rispondi e seleziona tutte le opzioni o caratteristiche che ritieni esatte e applicabili al profilo del creator per calcolare in tempo reale l'affinità e il punteggio.

Sport & Live Event Adjacency

Identifies creator fit for sports entertainment, stadium presence, and competition narratives.

Published football, tennis, F1 or sports content in the last 3 months Covered live event / hospitality / stadium experiences in the last 6 months Uses challenge, ranking, leaderboard or competition formats Collaborated with sports teams, athletes or sports entertainment sponsors

Gaming, Strategy & Competitive Mindset

Creates gaming / eSports / video-game commentary content Content involves strategy, tactical analysis, reasoning or decision-making Works with streaming formats (Twitch/YouTube Live) and long-session communities Community actively engages in tactical reads, plays or strategic debates

Poker Affinity & New Audience Potential

Separates creators already within the poker community from mainstream bridges who bring a net-new audience.

Poker Native Affinity

Published poker content in the last 12 months Participated in tournaments, live tables or poker events Community shows interest in poker & strategy

New Audience Potential

Audience is not poker-native but culturally acquirable Content naturally bridges audience to poker or betting interests Provides a credible mainstream bridge to the brand

Community Engagement Quality

High-quality comments with genuine dialogue rather than generic emojis Interactions and shares are strong relative to creator follower size

Regulated Category Experience

Worked responsibly with alcohol brands in the last 24 months Worked responsibly with tobacco / nicotine brands Worked with betting / gaming brands responsibly Previously collaborated with a brand in the reference group Maintains responsible adult tone in sensitive categories

Operational & Collaboration Fit

Evaluates responsiveness, reliable delivery, and collaboration readiness.

General Availability / Responsiveness Brand Tags & Mentions Willingness Collab Post Availability

Reliable Delivery Track Record

Brand Safety & Risk Assessment

Proactive Brand Safety

Tone is unmistakably adult and 18+ compliant (no minor targeting) Content is strictly compatible with Responsible Gaming guidelines

Risk Signals

Above-average teen / minor audience presence Often uses aggressive promo codes, casino bonus codes or hard-sell CTAs History of negative public sentiment, legal issues or toxic controversy Divisive dating, sexually explicit or offensive adult content Tends to oversaturate profile with back-to-back commercial collabs (spam) Language involves aggressive betting, guaranteed odds or easy wins Promotes get-rich-quick, crypto speculation, or financial promises

Competitor Conflict Status

Competitor History

Expected Deliverables Planner

LIVE / PHYSICAL PRESENCE

Full Presence Days Half Presence Days

Specify planned content deliverables to calculate Expected Media EMV, Fame Premium, Creation Value, and Negotiated Value Efficiency.

Negotiated Fee (€) * Commercial Extra Value (€) (e.g. Usage rights)

Format	Platform	Mirroring	Exp. Exposure (Imp/Views)	Exp. Interactions	Exp. ER %	Action

Assessment Score

Calculating... PASS

FPI

0.0 (1.00x)

Exp. Media EMV

€0

Exp. Fame Premium

€0

Exp. Creation Value

€0

Expected Influence Value

€0

Value Efficiency

Expected Fee CPM

Core Assessment Dimensions

Audience & Fit0.0/100

Organic Performance0.0/100

Brand & FPI0.0/100

Safety & Rules0.0/100

Content / Event0.0/100

Operational Fit0.0/100

Post-Campaign Results & Campaign Score

Campaign *

Creator * Negotiated Fee (€) *

LIVE / PHYSICAL PRESENCE

Full Presence Days Half Presence Days

Deliverable Post Results & Scores

Owned Channels Impact & Qualitative Sentiment

Qualitative campaign observations recorded for management reporting.

Owned Channels Growth General Sentiment Interactions Quality Brand Mentions

Campaign Score

--/100

Creator Value	Expected	Actual
Influence Value	€0	€0
Live Presence Value	€0	€0
Total Creator Value	€0	€0

Actual vs Expected Value

N/A

Value / Fee Efficiency

Actual Paid CPM

Actual Valuation Breakdown

Actual Media EMV€0

Actual Fame Premium€0

Actual Creation Value€0

Creator Intelligence & Campaign History Database

	Creator	Vertical	Followers	Assessment Score	FPI	Eligibility	Campaigns	Creator Total Score	Total Fees	Total Influence Value	Hist. Efficiency	Actions

Platform Valuation & Scoring Settings (Active Version: 1.0)

Portfolio Calibration Reference (Sample V1)

* Reference data only. Valuation equations do not artificially force creator values to equal fees.

Aziende e licenze

Contesto di lavoro Admin

Gestisci aziende, logo e accesso. Il trasferimento di un utente chiude le sue sessioni; i dati rimangono nell’azienda di origine.

Azienda Nome Stato Licenza Logo (PNG, JPEG, WebP; max 2 MB)

Platform UI & Explanability Settings

Show "How This Was Calculated" button on Creator Assessment card
If disabled, the mathematical breakdown button in the sidebar will be hidden from users.

User Administration

Add New User

Create credentials and assign access roles (Standard User or Super Admin).

Username / Email * Password * Access Role * Azienda del nuovo utente

Active Platform Accounts

ID	Username / Email	Role	Azienda	Actions

Campaign Objective

Sport & Live Event Adjacency

Gaming, Strategy & Competitive Mindset

Poker Affinity & New Audience Potential

Poker Native Affinity

New Audience Potential

Community Engagement Quality

Regulated Category Experience

Operational & Collaboration Fit

Fame Premium Index (FPI)

Cultural Fame & Media Recognition

Commercial Authority

Brand Safety & Risk Assessment

Proactive Brand Safety

Risk Signals

Competitor Conflict Status

Expected Deliverables Planner

LIVE / PHYSICAL PRESENCE

LIVE / PHYSICAL PRESENCE

Deliverable Post Results & Scores

Aziende e licenze

Add New User

Active Platform Accounts

Campaign Objective

Sport & Live Event Adjacency

Gaming, Strategy & Competitive Mindset

Poker Affinity & New Audience Potential

Poker Native Affinity

New Audience Potential

Community Engagement Quality

Regulated Category Experience

Operational & Collaboration Fit

Fame Premium Index (FPI)

Cultural Fame & Media Recognition

Commercial Authority

Brand Safety & Risk Assessment

Proactive Brand Safety

Risk Signals

Competitor Conflict Status

Expected Deliverables Planner

LIVE / PHYSICAL PRESENCE

LIVE / PHYSICAL PRESENCE

Deliverable Post Results & Scores

Aziende e licenze

Add New User

Active Platform Accounts

Mathematical Calculation Breakdown

Create New Campaign